Doesn't seem too rugged. Time will tell if it will hold up. But it is a nice hat. Better still, I like to support the company because I love the protein.
I bought this hat and about 4 days later was at the airport when someone drove by and tipped his hat at me and threw me a thumbs up. I quickly realized he had the same hat. The hat is awesome. Great quality and looks great! It has become my daily staple!
High Quality, Great Fit and Look. Get one, or 5.